Matt Fok CEO & Founder of eZ-Xpo

Hi, my name is San Tito. This is CryptoKid podcast. I'm going to be talking to you guys about blockchain technology and cryptocurrency. Hello, Mr. Matt. This is the CEO and founder of EasyExpo. So why don't I really appreciate you take your time out of the day to come out on the show. And so tell my audience how you got started with blockchain technology. Yeah, we started

at least thinking about it a couple of years back and this actually I learned about cryptocurrency, blockchain and many other steps. So this really the way of the future, how we can make it seamless and make it, you know, just more affordable. affordable and bypass all the middleman's and make it easier to connect and make it more trustworthy for every stakeholder. Okay, okay, very interesting. Now

why easy expo. All right, so yeah, so we started the company over five years ago. Before it was, we were just trying to think about how we can do it. And develop a growth hacking strategy. And then one of the big challenges that how do you get more organic, Trump and leads, right? And without spending a whole fortune without breaking your bank. So the speak, right?

With all our own ads. So we started, we tried to train a virtual trade show. But the more we dig into this space, there's more to it. One of the big opportunity. Now we call it Managers, right? It's about connecting all your stick holders. Right. So we call the crowdsourcing your traffic and leads by promoting your customer and your strategy. So by doing so, you bring

everybody together, everybody promoting for the events and then everybody gets all the traffic and leads. That's a whole idea. And then do it over not just one off, but actually ongoing 24 by seven. Three, six, five days. Now you mentioned the maneuvers. So are people going to be able to create. On Expo, or is it going to be like its own metavers in a way? Are

you guys going to be collaborating with others like Decentral Land? So we'll have our own sort of a metavers. Okay. You know, and own sort of a domain. But I think the structure, we're building out our foundations. But right now you can actually host virtual Expo, virtual conference, 24 by seven, 365 days. One of the big challenge that most people do not talk about is that

there's a lot of back and heavy lifting that that needs to be done. For instance, one of the big challenge. Besides, besides the lead generation is the follow up. Right. You got all the traffic. You got all the leads. How do you follow up? That's always a challenge. Right now. You can actually do automations, marking automations. And that's where we fix this problem. We actually launch

our own email marking app. Like a MailChimp, you know, that we can actually automate the process when people coming to the virtual Expo, go to your virtual booth. Now we have a marking automations email marking campaign automatically follow up with people. And then a launch email campaign and so forth. So how am I going to be able to like say for crypto kit podcasts. And I

want to do like a big campaign. I just go to the website and set up and pay. I believe it's like $99 for a month or three months. Yeah. And set up a virtual booth. And then that just like, and then you guys are in charge of bringing in the traffic. Well, we provide the we're not media company. We are a SaaS company, meaning software service

provider like a zoom many others. But the network itself can generate traffic over time. And that's really the whole idea. Let me just sort of a back it up for a second. Now this is a very. Two thing. Tang we've got. And then we have a lot of reports that actually just came out last year and two years ago, McKenzie and then MIT. Basically, conclude it.

If you want a hybrid growth, you got to have a digital ecosystem or partner network ecosystem. Okay. And that's exactly confirmed what we've been working on the last five years. This is a really amazing. Because the fact of the matter is every I would say over 80 and 90% of organization and companies are working silos. And that is the problem. Well, and and the problem without

is that you are missing out the data. And then you miss out the traffic. Now as we all know, without data, there's no AI without AI there. No feature. So, so the thing is it's. But I'm I'm I'm super excited. We on the right track. Because we have the vision way back before this. That we got to have the connection like. Just like. You got to

That's lying to you, right. Right. Yeah. That's what happens overnight. But the key. The key is that when everyone feels that part of your community, right. And part of the same purpose. And they will pull traffic and they will spread the word out. And that way that's how you can get the traffic and leads. Organically, right over time. And this is really. This is really the

pick the big pick away for your audience. PS and stands for. Private smart network. You can have up to three. And then you more content use you you get more events you get more content more traffic more leads. And then you have a high as you're ranking as well. And you got more analytics and data and ultimately of course sells. So this is really. The takeaway

right this is this is kind of the world. And the roadmap for for everyone. I call the customer success journey. Because it doesn't happen overnight. I'm just keep saying it because but then this is a. This is the infrastructure that you want to have. And then you want to bring other partners together. That's the whole idea. Because. As you all know, there are many is one

off events right once a year. I get I get. But the thing is they are kind of missing out the data. They're not nurturing the data. And now I'm saying that nurturing more than the data actually customer relationship right because they need to come back. As we all know with the new AI. I'm sure some of your audience by her. The chat GPT. That's going to

be huge. And that's actually we're going to be adding that. Huge component. To every virtual booth. And every never. Imagine that. That's big. Yeah. Yeah. We actually been working with AI chat part in the last two years. And actually we have. Done extensive research with Google. Google AI. And work with their technologies. But this one. From the. From the other guy. It's powerful. Man. It's super

powerful. And it's I've been playing with it. I tell you, this is going to change everything. I concur completely. And. Is does that have to do with some of the solutions that you went over with. For example, you brought up virtual community networks and. And the ecosystem. What about. Virtual industry networks. Absolutely. And and this is really. Let me just as sort of give you the

sort of the. The big picture right. Mm hmm. I mean our big picture is. It's really about stakeholder ecosystem. It could be any industry. Obviously it could be blockchain. It could be clean tack. It could be healthcare. It goes beyond anything that we can think of. And fact, I am almost done with my ebook. We've got to be launching. First quarter next year. There's going to

be on everything that we talk about here. And because this is so much information. That we need to educate everyone because we are at the. Digital transformation revolution. That's going to change everything that we do. You know, you you you've heard of you might have heard of the the chat GBT and that's going to change a lot of things. It's so powerful. And I was playing

while with it. I asked them. To write up my summary and it pulled up the data that I didn't even. Remember. Oh yeah, man, that's that should be on my website. So yeah, so this is a stakeholder ecosystem. And part of the thing is that. It's about it's about building a network ecosystem and leveraging off all the social media right you got Tuito you got LinkedIn

you got Facebook you got a line of all many others. Imagine tomorrow that you have a platform that you can pull all the traffic to get into your business network. Isn't that powerful. And on top of that, you can actually add on to it right this is only the start. Let me just. This is just a start and then the the whole idea is that you

can actually build out something like that. Right. This is could be your. Your your network right your expo your training and job fair and then you can expand out one, two, and three. Isn't that powerful. I mean, this is really the way of the future. And this is way how we can not just for traffic or leads, but actually everything that we do right I focus

on three top. Critical applications like training right. So much technology we got to educate everyone. Job fair right we got to be able to create opportunities and actually find the best talent for every job opportunity. Well guess what our platform is perfect for all three. Now on top of that we add on the AI stuff. Yeah. And that's going to be huge AI is just it's

honestly this talk not tech. And technology is here to stay and I don't see it going anywhere else. Even though even though that we're going through a little bit of a of a crypto winter and in the transparency since the FTX happen. Uh huh. And all that. So what are your thoughts about. About the FTX scandal and how are you protecting yourself from from that. Yeah.

You know, I. Right at the beginning I always feel that. You've got to provide practical, tangible utility services. Not just for the sake of NFT or whatever token. That's why we believe in building out practical applications. And this is why and that leads me to talk about our super app. Romance that we actually go to be launching. And this is going to be really powerful because

we will be the first company. To launch a super apps. To put in all the missing links. The one that we actually already launched is the EC mouse that's a MailChimp competitor. We already launched that. First quarter we're going to launch a easy social networking. And then also. The affiliate management. So this is like the virtual Salesforce that we can enable every startup to refer. You

know clients to each other. This is going to be massive. Dietary economy that we can empower everyone. And you know this, these are real. Teoly services that we can bring to companies that they can use. And that's the value. that we bring to the table. And then that's why I truly believe that the future, even Mark Cuban said that. You have to deliver utility services. That's

why he's really honed on to applications that brings solving real problems. And that's exactly what we're doing. Exactly, exactly. And it sounds like you're making it more transparent. So people are not just pushing it away. And, and, and how do I say getting them curious, most importantly, like, okay, what if this actually really does work? So explain to me some of the products that you offer.

Yeah, great. Yeah. So we are. First of all, we have a core. We have a platform called the private X network that enables any company, any organization to host. Like a hybrid events. You know, it could be in person and and virtual right and on demand. And you can use it for expo training, job fair and many others. Now that's one core products. And that we

actually, and then we have a lot of work. And then we can scale many different tiers in terms of pricing. Like you mentioned earlier, the, the, the startup plan is the $99 just to get you warm up to it. And then, and then you can grow with it. And that you can actually build as many expo network, because you can, you can see you can have

multiple right. So that's really the amazing thing. The amazing part, the other applications, I can mention to you is the super app that we are launching. But here's a cool thing I want to just to share with you the big picture why everyone should be part of it. You know, I'm sure some of you are no, you know Salesforce, there are no number one in the

CRM right one of the four. And that's, and they have thousands of applications in it. And they don't spend a dime on ads because Salesforce, Epic, shape, provide them every lead to traffic. Right. Now, why, why am I talking about Salesforce because this is the, the proven, I call the proven success network model right. So in our platform, we basically provide a compatible. One, you don't

have to be Salesforce, you can be any company, you don't have to be high tech, you can be any business that we can actually provide you the platform and provide you the. The, the, the, the network, you can connect to any company that's a whole idea. So that's really what, what this is about and. And our, our calls is really affordable. We talk about $10 per

hour. For a month, you can start with 10 that's about $100 per month. And then you can grow from it. And the other piece is that. This is like, it's like a digital, I call the digital Airbnb, you know. And let me just try to get the picture here. So it is because you got three right you can have a three you can actually add on

to. And then you can do it and so forth. And that's one idea. Yeah. Excellent. Excellent. And I see that you have the prices up there and. Yeah. Yeah. I definitely encourage people to hop on. So is this like, so this is operational, right. Or is this still like data test them. Okay. We've been running for five years now. As I said, yeah. Now we have

a special promotion right now because the new year. Anyone actually sign up for this. So actually get the email marketing campaign application free. So we talk about $30 times 50. That's $1,500 in your pocket that you can give away to every exhibitor. So instead of people spending money on MailChem or any other email, they can be part of your network and save those money. Because I

mean the cost is only $10. So I put the link, I'll put the link for that promotion in the description to the podcast. Yeah. And definitely hit that guest started. I'm definitely going to do it as soon as I get off here and want to navigate through this system and see how it works. And yeah, let me, I can give you a quick walk through here.

Okay. So this is the lobby. As you can see. It's very simple. We were able to launch the other partner, yes, T global within seven days. Isn't amazing. That's pretty quick. That is. Yeah. Well, that was really a lot of work with the team. I bet you drove the engineers like crazy. All right. So this is the lobby. You can see. And then we actually have

a. Couple events already happened. We can restore all those information. That's the beauty of this. This is like a podcast on steroids. All right. So you can see that we have exhibit hall. Right. Love you. Okay. And you can actually have multiple categories. You have a virtual booth. Now the virtual booth is like, it's like a digital transformer. You can actually convert to change it to

like virtual office, virtual classroom. Oh, and welcome to easy. Ask them. Please take a moment. We have a chat brought here. There's only amazing features for more leads. And then you man the booth. And this is another powerful tool. It's a chat is like a Slack channel. You can actually have a private channel. You can create multiple private channel. Now this, this alone by itself is

worth this, just this chat. Slack channel, they charge about $10 per per user per booth per month. We actually give it away. So. So little freebies here. Yeah. All freebies here. And the whole thing only $10 per month. I mean, this is a no brainer. Right. And then we got the video chat over here as well. And then the backend. The prudent about backend is that

we capture all the data for you. Marking analytics. You know exactly who come to the booth. How long they stay. What content will be, you know, all the good stuff. And then with the email I can have. When people come into your booth. The system will can automatically follow up with them. That's the power. You don't have to do anything. And this is the world I'm

talking about the backend. You know, we are we are providing. No, only the the network ecosystem. Right. The capabilities, right. But actually providing the backend that solving some real problems, right. To follow up and so far. That's phenomenal. Yeah. And then in the auditorium. So we, you can see that we already done. Welcome to the speaker session. So that was a passive event that you just

did. Yeah. Yeah. It lasts two months. And this is another amazing part. We're the first company. They just came up with an API that we can do it inside. You see, this is the, this is the zoom. I see. Coming here and have a zoom in inside our platform. They don't have to leave, you know, launch it out of the platform. So this is really the

cool thing that we do here. Okay. I like that. Do you play? See, this is the, this is the podcast. For sure. You can have the same thing. I'm definitely going to do that. Yeah. Yeah. And I think that we can, here's the thing, right. Mm-hmm. People have to recognize that. Nobody can do everything. You know, nobody can do all the stuff, but we can collaborate.

Everybody wins. That's the whole idea. You know. Kind of like a you scratch my back. I scratch yours kind of. Yeah. Yeah. Well, let me tell you something here. This is the, see, when this is, this is why people do it. This is one of our customers. I think that's what we're going to do. Actually, sign up and then, and they, this is like a digital

billboards. Anyone actually locked into this, this expo, they would see them 24 by seven. Okay. They get all Mac, they get maximum exposure and visibility. So this is like a digital billboards. Imagine we got thousands of people coming in. Well, every time people locked in here, they see their company over here. So this is, this is like the Google search. So how many, how many users

do you guys have already? We got thousands of users and multiple networks. We actually, we're going to be launching a new startup network exchange. I have a context of over 30,000 startup venture back, VC back companies. So we're going to bring them all together into this platform. I see, I see, and how I found out about you is through government blockchain association. So I, so that's

pretty unique that you guys are teaming up with. I consider a big word of organization and, and you guys are doing like exposing and helping them grow even bigger. So that's, that's pretty. You in the industry. Yeah, absolutely. I think Web 3, I'm more about Web 3 and that's the, that's the future. I mean, obviously. So we have a roadmap to get there. And then basically

we, we put in all the missing length. And then Web 3 crypto all come together. So imagine tomorrow that you have all the super app. Build links and then you add on the blockchain, you add on the token. This thing itself, right? Do you already have your token launch? Are not yet because, you know, the situation. It's not maybe not next year probably over the next,

the end of next year. Yeah. Yeah, kind of just waiting for things to cool off. I think so. Wash it off. Make sure the people forget about it. Yeah, just like, you know, just like dot com days, right? I mean, just like, you know, just like any technology. It has up and down. But, you know, we've got to focus on the real practical solutions. Right. We

are just focused on that. All these other stuff will, will come. So do you think this is what's happening like with FTX and the crypto winner is weeding out. Yeah. The people. Yeah. I think, I think, you know, yeah, absolutely. The FTX is just, it's just another example of this, this market is still need some work. I think, I think, I think it's going to be

all the tokens is going to be under SEC. The way I look at it, I don't think there's other way around it. They probably will provide. Kind of amendments to the existing SEC. Maybe this, you don't treat this as anything I have a can provide utility services may not be 100%. But, when you provide tangible values like a utility services is not, it's not like it

has some value in it. You see, that's the difference. Right, right. Good people. So I'm sure those things would need to sort out. But I think, I think, I see see what it have to be on it after this whole FTX stuff. So it's safe to say that Web 3 is not going to fail. No, I don't think it's a technology that is going to have

unique, I mean, it's a value proposition. It does have values to solve some real problems, right. With blockchain and everything else. So I think the blockchain itself is a technology, it's going to fly. The crypto is a different story. There are company using it, a blockchain, right. So like the supply chain management. Walmart, you know, I mean, I think there are real applications, right. I mean,

how do you know this is real or this is fake, right. Well, you need a blockchain, right. Exactly. So that out. But so I think the picture, why is that clear because you got crypto is kind of messing up the blockchain. They need to be separated. Yeah, they do. They do. I think an SEC is sort of doing a really poor job. And just just to

clarify like cryptocurrency and blockchain technology, and blockchain, blockchain technology is those people kind of get confused. Like, oh, it's the same thing. Crypto currency and blockchain. No, it's not. There's not. Yeah. It's it's it's blockchain is a technologies. Right. And I can enable cryptocurrency. That's really. It's it's it's it's there. Without blockchain, you got no cryptocurrency. Yeah. Absolutely. So, hey, is before we close, is there

anything you felt like we missed that you want to go over? Yeah. So I think we cover a lot of a lot of things already. Let me just throw this in. This is an interesting quote. I'm just repeating this. So people that I'm not able to watch the YouTube. You video could have an idea during audio for audio. So yeah. So that's great. I mean, I

think this is a perfect time to reflect. Some of the things happened in 2022. At the same time, I we really see a lot of tremendous opportunities. Yeah. I had, you know, in the new year. Okay. Okay. For sure. Well, I'm going to be at the end of the year. I'm going to be at the government blockchain association event. I believe in May. So I hope

to see you there. Okay. I definitely appreciate you coming out and enjoying the show. I see the your contact information. I'll make sure to put that in the link to. So if you guys that are listening guys or girls listening. Make sure you reach out to Matt and get hooked up with easy expo and we'll put that in the end of the year. I'm going to

put that in the link down below. And yeah, I wish you the best with your endeavors. Thank you very much, Sonny. And it's been my pleasure to be on your podcast. All right. Take it easy, man. All right. Thank you. No problem. All right. So let me just stop here. Hey. All right. Good job. Thank you. We all want to feel connected to brands we buy

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