The Bad Ad Program

The pharmaceutical industry spends tens of billions of dollars on prescription drug promotion each year. And as health care providers, you are the primary target. While prescription drug promotion can provide you with valuable information about drug therapies, it must be truthful and not misleading. You can help ensure these requirements are met by reporting any promotion that you think may be false or misleading. FDA's bad ad program

provides a quick and easy way to report by emailing badad@FDA.gov or calling 1-855-RX-BADAD, visit FDA Talk of Bad Ad to learn more about recognizing and reporting bad ads.