Cahill Camden CEO of Digital Vision Media Group

Hi, my name is Antito. This is CryptoKid Podcast. I'm going to be talking to you guys about blockchain technology and cryptocurrency. Hello, welcome to CryptoKid Podcast. Definitely honored to have you on the show. So this is a CEO of Digital Version Group. And why don't you give a little introduction of yourself and how you got into the crypto world? Yeah, absolutely. My name is Kael Kenden.

And if you're interested, I'm the CEO of Digital Vision Media Group. So what we do is we help Web three companies, blockchain companies with growth. I specifically work with a number of companies, some of them you've likely heard, you're probably using their browsers right now. And I specifically help with growth strategy. So I do fractional CMO work. And then, my agency does content marketing PR and

paid ads. Okay, okay. That is amazing. That's amazing. So have you been through multiple bull market bull and bear markets? Yeah, absolutely. So I got started in crypto back in 2017. So I've seen a scene and worked through the ICO bull run and crash the first major crypto winter. And I've been through a couple of cycles over over the last few years. So, you know, we're

currently in another down cycle right now. And we've been here before. Okay. Okay. Yeah, same here. I've been I got invested in 2017 and back back in like 2012, 2013. I saw Bitcoin at $110. And just people saying that is sketchy and it's used for bad things. And I was just like, no, so later on down the road, I was just like, you know, I think

there's real potential in this market in this industry and something definitely about to happen and share enough 2017. Boom. The bear market are the bull market came. And I was just like kicking myself in the butt for that. Yeah, I had a very similar story. I heard I'd heard about Bitcoin from a friend of mine back in 2013, 2014. And I had watched it go from

100 to 500 to 1000. And I was like, there's no way this thing is going to be real. It's like what I called it was video game money. I'm like, there's no way video game money is going to be real. And I kept on watching it. And I'm I never got invested in that time either. So I was exactly the same position. Few years later, I

went down the rabbit hole and I was like, okay, this is really going to change the world. And that's when I started. I was working in the industry actually. Now the biggest questions is what people ask me is like, how do you support something that is not backed by anything? Well, technically it is. It's backed by technology. It's backed by code. Right. And so we've got

to remember that fiat currency. So fiat basically, you know, being the paper currency and the debit cards and credit cards were all used to today. That's not bad. So we're backed by anything either. We were we got off the gold standard in the United States in the early 70s. So for the last 50 years, you know, give or take. We've not been backed by anything. The

government, the central banks, they decide, you know, how much they're going to print. They they try and adjust for inflation. And they will affect the money supply based on what they think. So that's what they're going to be. And so Bitcoin is based on technology that you can never you can never have more than 21 million Bitcoin. Right. And so there is a finite supply of

Bitcoin, for example, other cryptocurrencies have other rules. You've obviously got to be your own research. But the idea is that it's immutable. You can never change it. You can never you can never really adjust Bitcoin. You can't. And so I think that's what I'm going to do. I think that that's that's where you get your faith is like the faith is in the code for something

like Bitcoin. And then you have to look into other cryptocurrencies. If you're going to get into them. Absolutely. Absolutely. Definitely do your due diligence. Now, people have been saying that cryptocurrency has been following the stock market and what do you what is your opinion on that? And how do you think the how long do you think the bear market's going to last? Good question. So I

don't have any crystal balls, but people are right in so far that yes, the cryptocurrency market. So digital currencies are have been correlated to the stock market over the last couple of years as another asset class. Right. And so it's just like stocks is an asset class bonds an asset class gold is an asset class cryptocurrency is an asset class. So yes, it's been it's been

closely correlated. However, it has been decoupling of late. So like over the last six to eight months or six to 12 months. The correlation has been getting less and less and less, meaning that when the stock market goes down per se Bitcoin doesn't drop by as much. Right. Or cryptocurrency doesn't drop by as much. And so I think we're we're starting to see more maturity in

the market as really large institutional players and more retail players like you and I get involved in the market. And so how long will the how long will the bear market last. That is very hard to say, I think we have just from looking at really broad trends in the in the kind of economic space. We have another. Another year or so of of intense intensity.

I think and I think that will negatively affect cryptocurrency. Now within that year, maybe maybe that only lasts for another five six months, maybe it lasts for another eight to 12 months. I'm not sure. But I think that I think there's still there's still ways to go downwards potentially. But again, if you are dollar cost averaging and you're buying in you can you can still make

money if you're thinking long term, you know. Absolutely. I concur completely and don't put in more money than your. I'm willing to lose like don't put in what you can afford to lose is basically the great idea. And don't be greedy during the during the bull market has always been my philosophy and someone that I might greatly warn Buffett. So always preaching that song. Yeah, you're

absolutely right. And you know it's it's obviously everyone needs to do their own due diligence not financial advice. You know, and no one can predict what's going to happen. But I think if you start to look at the trends or you're working the industry like I do, you know, I work with crypto crypto exchanges and trading companies. You start to see some patterns. And you know,

there's there's there's many people much smarter than I am like Warren Buffett. Like you mentioned Redalio. You know, there's there's lots of lots of people who do this all day long every day for decades. And I would I would start researching there. Interesting enough Warren Buffett and the Wolf on Wall Street are actually crit our critics of Bitcoin and cryptocurrency. Yeah, I can I can I

can see why you know the one of the one of the typical arguments is that it's not a productive asset. Right. So you invest in it. It's like. The argument is like even gold can be used for something. But cryptocurrency Bitcoin can't really quote unquote can't be used for for anything. And so I can understand why I can't. And I think that's why there's there's criticism

of that. I still think it's for everyone to do their own research and to figure out whether that is an area that you want to personally look at or not. Right. Right. Dude, I was back in Miami about last weekend. And I went to a gas station and they were accepting Bitcoin. And I just thought that was so cool. How the domino effects going and people

are definitely pushing on especially entrepreneurs are just laying the risk there businesses and their stake on it. It's definitely up to the community to keep the ball rolling. Yeah, absolutely. And the current crypto winner. Is it a good thing or bad thing for the industry in the long run. I think it's just like it's just like anything right like there are seasons. There's seasonality to our

environment right like you've got summer and you've got winter. You've got you know spring and fall like there's seasons to things. And I think in the long run when you look out many years right depends on what you mean by long run is that a year five years 10 years. I think if you're looking long term you know five 10 15 years. Yeah, of course you

know there there are going to be times where many things get burnt to the ground you know and from the ashes. Little seedlings of new companies and new ideas and new protocols and new ways of working with blockchain start to sprout up. And that happens in those kind of forest fires if you will where things just burn and everything goes down. So yeah, I think it's

I think it's a good thing in the long run. But with that being said, you know people need to really learn lessons of the past and incorporate them into how they're building their their daps their how they're building into the metaverse how they're building their NFTs etc. It's like if you're just going to repeat the same things that happened last season. Then you know we're bound

to not grow. Yeah, you definitely got to learn from your mistakes and failures. That's just that's just like almost common sense. So almost almost. So your company helps with three companies grow even in difficult markets. Could you share some insight with web three entrepreneurs? Sure. So just so people know right like every company is going to be slightly different. But yes, we help with growth. And

so I would say in this time period right now if you're a founder or you're a CEO and you're really thinking about how you're going to get your idea to the next level. There's a couple of things that I think you need to focus on. One is you need to be very mindful of your your cash your burn rate. Right. If we're in the worst scenario

if we have another year or eight. Even longer of a winter you need to be able to survive it. Right. So you need to be very mindful and conscious of your cash. So that that means you need to be thinking about where you're spending your money and where you're spending your resources in terms of your team and all the rest. Right. So that's one thing. But

when it comes to actually marketing and marketing tactics. I think that right now community and. And the creation is going to be really, really critical to long term growth. Yes, you can still leverage influencers and ads and sponsorships for short term growth. But what we're seeing right now is. It's not quite as effective. It costs a lot of money. You're taking a bit of a risk.

Whereas if you're pushing forward on community and content. You're doing two things. You're building trust. With people who can help you market in the future. Right. And then two, you're educating and communicating with your audience so that they really understand what your company, your job, your, your. Your game is all about. And who you as a team are and whether they should trust you. So content

and community is what I really focus on right now. So what are your predictions? For the future of what three. Oh, she's it's a big, big question. I think I think there's, there's a lot of interesting things happening in the space right now. I look forward to continuing to work with companies and seeing companies grow in, in with dows and with new protocols and new layer

twos and layer threes, et cetera. So I look forward to seeing that. I'm interested to see how the. NFT space starts to reshape itself. So we've gone through a cycle right now. There are some very interesting moves with utility with NFTs. Now we're unfortunately seeing some challenges with the SEC and NFTs. So I mean, I'm interested to see how that starts to play out a little

bit more next cycle. But I think the future of what three is bright overall. Right. Overall, I think we're going to start to see more companies adopt blockchain. As a backend structure to what they're building. Right. So I think that's going to happen. And then I think we'll start to see more entrepreneurs and founders build on blockchain. So they're going to build apps. They're going to

build in the metaverse. They're going to build games are going to build NFTs. They're going to start to incorporate Web three technology into what they're doing right now. I feel like people can get a little bit overwhelmed with all the new technology that's coming out as opposed to Fintech, Dex, DApps, like you mentioned, DeFi. And every time I turn my head, there's always something coming out.

I'm just like, I just learned this certain thing. And then something else coming out. I'm just like, oh my goodness. So how can you encourage the community to not get overwhelmed with all this new information? Yeah, that's a great point. There's, I find the same thing and I work in the industry. Now I work with cutting edge companies. So I'm. I'm lucky enough to be at

the at the forefront of everything. So I'm I'm learning from from the developers and the communities that are smarter than I am. And you know, I'm able to do that. But for the rest of the people who maybe don't work in the industry. I think it's important to kind of choose the area that you're most interested in. Yes, there are fantastic places to get your information

like this podcast. Right. You can get information by following leaders in the industry. But then it's also like don't overwhelm yourself. Like if you're interested in games and DeFi, like, okay, study that and get an understanding of that. You know, if you're interested in NFTs and utility of NFTs, like, okay, take a look at that instead. If you're interested in DApps and something else, like, look

at that and the structure of DAOs, like you can look at that. You know, I think there's there's something. I think for everyone to choose, but I think it's important to remember that it is a broad industry and it's growing. And so with all the new growth, you're not going to be able to keep really, you know, deep insights on all the different areas of the

industry. And that's okay. You know, it's like you, you'll get a breast of it. You get a general idea, but focus on the areas that you're most interested in. You mentioned NFTs. Now my roommate, he thinks that is a complete waste of money. And I don't think he understands the possibility. It's not just art. It's something that you could use for tickets and whatnot. Absolutely. I

totally agree with you. I think that we have just really scratched the surface within NFTs. And I think there's a lot of room to grow. I think that we're going to see what people can come up with as they move. But with to his point or her point, you know, NFTs, there are a lot of rug polls. There are a lot of scams. And right now,

to to to an investor who you mentioned earlier on in the podcast, Warren Buffett, we have not fully seen the utilization of NFTs are not fully productive assets. And so I would be, I'd be very mindful of that. And very good. cautious in terms of looking at what, what projects or what things I invest in. Thank you for sharing that. Now, do you think regulation is

good? Because every once in a while, you get like a crypto band. And I, in my opinion, I think it's just for the government to catch up on education and and learning how the blockchain technology works. Yeah. So I have a bit of a different viewpoint here. So, so I don't think I don't think the regulation, the way it's progressing is. Necessarily a good thing. Okay.

Now, it's a necessarily. So, so regulation overall, it does help onboard a lot of new users. It does help give us protection. It does help give us clear understandings as to what is legal and what is not legal, right? Like what can you do and what can you not do? It gives us the rules for the game. However, the way in which they're approaching it from

my perspective is a little, a little too much, a little too late. Right. So instead of getting ahead of things and really trying to understand the technology as best as possible. From what we've seen, it's like, there's weight and then all of a sudden, there will be a ruling on, you know, names of the tornado cash or ruling on the on NFTs and all of a

sudden they come down with this hammer, this sledgehammer and like, boom, here's a whole bunch of regulation. And so I don't think that's good. I think there needs to be much more proactive approach to regulation. Yeah. Thank you for giving me that perspective. And it definitely opened up my mind. And I'll definitely consider that. Yeah. But I think I think what you said though is accurate

to right like they do, they do, I think put in a ton of regulation to slow things down and say, hey, wait, wait, wait. We've got to get caught up. People need to get educated on this. So I agree with what you're saying. But in the general, in the general concept of, you'll hear a lot of people say, oh, regulation is great for the industry. And

I don't know, like regulation slows down innovation. Regulation makes things a lot tougher. Regulation gives incumbents or large companies who have already an invested stake in a crypto trading platform and exchange, adapt, whatever might be. It gives them a lot of more protection. And so of course, you're going to hear large, large people talk, oh, regulation is great because they've already gotten started. You know, they've

already gotten ahead. And I think that that's not not quite a fair way of looking at it. I was watching something on Netflix and it was talking about Bitcoin. And one of the guy, one of the critics ended up investing in the Bitcoin. I was like, wow, this guy was making up all these regulations just to get it into it himself. So, yeah. That's pretty neat.

Yeah. And so, you know, I think it's, I think it's important for anyone who's, who's listening to, again, do your own research. I know research can take a lot of time. But when you start to look at the incentives behind some of the people who are talking about regulation or who talking about certain aspects of crypto, being good or bad, you sort of look at like,

well, why are they saying that? And when you see that, you start to realize, hey, wait a second. This person, like you said, maybe saying it's a bad thing. Meanwhile, he or she's picking up a lot of crypto because they know that they're going to unleash some regulation in the future. And crypto is going to go through the roof or something. You know what I mean?

Like it's, you just got to do your own research. And patience is key. Plus a little goes a long way. Yeah. I imagine, imagine you had put a hundred bucks in back when Bitcoin was a hundred bucks. I'll be well off right now. Right. And it's, and I think that you, you're right. I mean, I think that's really a good point. It's like, you know, one

of the misconceptions about crypto is that you've got to have a lot of money to play with it or take to invest or to start getting into it. And it's not true. You know, like 50 bucks, you can buy some Bitcoin for 50 bucks, including transaction fees. Like you don't need a lot of money to get started. Right. Now, once you start to get into it

a little bit more. Sure. You want to look at wallets and having cold storage. Okay. So maybe you need a hundred and 50 bucks. But it doesn't, it doesn't take thousands or tens of thousands or hundreds of thousands of dollars to get started. You can start out very small. You know. So going back to NFTs, how will they bring real world value? Oh, that's a good

question. I think we're going to start to see NFTs being used a lot more from memberships, a lot more for any kind of, you know, unique identification. Right. That's where I think NFTs. Um, we'll really, we're really shine. And so how that's going to be used, I'm not sure. Um, but given, given giving people a unique piece of an art or a unique piece of music,

a unique piece of a movie, a unique ticket. Like you mentioned, unique membership, unique rewards, like all of these things are possible within NFTs. And that's just of what we know so far. Like, let's see where, where it goes in the future. What helps companies grow that are involved with crypto currencies and blockchain technology? Focus. So I've, I've mentioned, I mentioned before, right. We help companies

grow. And we, we helped, uh, two companies get acquired this year for eight figures each. Right. And so one of the things that we, we didn't both cases was focused. So we use data and insights to start to see what's working and what's not working. And then we start to cut away on the things that are just not working, but are taking our part time or

our money. Right. And so I mentioned earlier on, community and content are really, really important right now, especially in the crypto winter. And so I would focus on, on things like that and see where are your users coming from? Where, where is your community coming from? What do they interact with and focus on that? You don't need to do everything. You need to focus what it

comes to marketing. Who do you like to work with? I like to work with fast growing innovative companies. So we've worked with a number of privacy companies. I think privacy is very important. We've worked with some top 10 cryptos. We've worked with, you know, the, the world's largest crypto browser. Um, they were there, they're a client. We've worked with smaller startups in exchanges. But if you

got a fast growing web three company and you are really trying to make an impact, then those are the companies that, that we like to work with. We don't work with everyone. Um, but those are the people we definitely do work with. Yeah, you kind of have to be selective and not enter into something you regret later on on the road. Exactly. Can you share what

drives you? Yeah, I'm interested in seeing technology grow. So that people can really take power and take, you know, the, the power to affect your, your finances and the power to affect your future into your own hands. Right. So I wrote a book on cryptocurrency. And that was one of the things that, that, um, that I talked about. It was an international best selling book. And

one of the things that I'd said in the, in the opening was, I think giving everyone the freedom. And the power to be able to afford a future, to affect your finances is a good thing. You know, all the information is right there for you. Crypto is accessible to almost anyone who has a cell phone. Now, depends on your country, of course, you're your local laws,

but it's accessible. You don't need a lot of money. $50 will go this fine to start. And you can really start to shape your financial future. And I think that's awesome. So, so that drives. Excellent. Excellent. Now, I think it's a good thing to do. I have not got a chance to read decoding digital. What is cryptocurrency, but I'm definitely going to put that on my

list, to read. And I'll put a link in the description. So other people can buy that too. Thanks. What are the pros and cons of NFTs. So, well, we've, we've talked about some of them already, right? Like the pros are, it's a unique, it's a unique identifier in the crypto world. So you can use it for many different things. I think we've only started to scratch

the surface when it comes to NFTs. So that's a pro. I think there's a lot of room to grow. There's a lot of accessibility for artists. There's a lot of accessibility for things like music and video. So we have yet to see where that takes us. So that's those are all, I think, really amazing things. Some of the cons are. There's a lot of a lot

of ruggals in in the space. There's that we still haven't quite figured out. How to drive real world utility from many NFTs. There are some that are doing it. There's some that are attempting it, but it still has not become a really clear, clear path forward. Not from what I, what we've seen at least so far. And so I think that those are some of the

cons that people need to be aware of, especially if they're looking to invest in the space, right? They need to think about it. There's potential, but there's this downside of, hey, you know, you could invest and just like any investment, that could be worth 99% less than you bought it for in a year, depending on what it is, right? So it's happened to me. It's happened

to me too. It's happened to all of us, right? But can't let that discourage you. Absolutely. I talked to two financial advisors and they just said, treat it as a life insurance policy. Forget about it. Forget about it. Wait 10 years, 20 years down the road and then look at it. I was like, all right, cool. I guess, you know what you're talking about. You make

money doing this. Yeah. Anyways. So as we come to a close, is there any last words you want to share with my audience? Yeah. So if people are interested, we were doing a marketing audit for any, any interesting companies in the Web 3 space or technology space. If you're into software, if you're into Web 3, the metaverse NFTs, you can go to digitalvision.io forward slash audit.

And, you know, you can apply for it and audit there. And we'll, someone on our team, take myself included potentially. We'll take a look at your responses and help you get insights into how to focus your marketing for growth. That link will also be in the description. So anybody that is interested. Go ahead and check that out. And I am definitely, I can't thank you enough

for coming on in the show. I know you're a busy guy and have blockchain to deal with and employees and engineers. So I wish the best with your endeavors and hope to see you in the future. Yeah. Thank you. Appreciate it. Thanks for having me on the podcast. And, you know, I'm glad you're, you're helping push forward education in the space so that more people can,

can really start to learn about the technology. So thanks. Probably, man, we just getting started. Absolutely. All right. Take care. Bye. Bye. Bye. Did you know that podcasts are a great way to grow your personal and business brand voice? Here's a street grid. Kidcaster is a podcast booking agency that specializes in developing real human connection through podcast appearances. If you are an expert in your field,

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